Author: Nina Scharwenka

Many companies are forced to pass on increased costs to maintain their own revenues. However, a recent online Simon-Kucher survey on price increases revealed that only 17% implement their price increases successfully. Why is this? In this article, author Nina Scharwenka discusses how to beat price pressure and successfully implement price increases. The key to success lies in the preparation. Nina Scharwenka is a Partner in the Global Consumer & Retail Practice at Simon-Kucher in Munich. Apart from classical retail and FMCG business, she focuses on the luxury/watches, apparel, cosmetics, tobacco and sports industries. She …Read More

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