Authors: Peter Vermeire, Stijn Cottenie, Louis de Liedekerke

Artificial Intelligence (AI), and particularly Machine Learning (ML), will change the game for pricing. But AI’s just the tip of the iceberg. You need first to make sure that the foundations of your business – your pricing strategy and implementation plan, data, workforce, etc. – are solid so you can introduce AI constructively, as the authors explain.  Peter Vermeire (peter.vermeire@pwc.com) is a Partner in the Management Consulting practice of PwC Belgium. Stijn Cottenie (stijn.cottenie@pwc.com) is a Manager in the Management Consulting practice of PwC Belgium. Louis de Liedekerke (louis.de.liedekerke@pwc.com) is …Read More

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