Author: Nathan L. Phipps

Pricing professionals must be adaptable in general and, more importantly, must be prepared to adjust pricing in response to changing market conditions. And market conditions just keep on changing. And it appears as though the changes are coming more frequently, as the examples in this article demonstrate. Author Nathan L. Phipps is a Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. He can be reached at nphipps@wiglafpricing.com.

The Pricing Advisor, May 2021

Life is transient. So, adaptability certainly helps.

Earlier this week, I found myself reflecting on …Read More

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