Authors: Natasha Butcher and Jason Carley

As 2023 begins, many B2B companies are still experiencing the effects of the supply chain crisis that defined much of 2022. Unfortunately, there is no single one-size-fits-all solution to tackling the pricing implications of the current global supply chain crisis. However, by applying the pricing principles in this article, B2B companies can deliver better results in the near term and be better prepared for future supply chain challenges, as the authors explain. Natasha Butcher (natasha.butcher@simon-kucher.com) is a Director and Jason Carley (jason.carley@simon-kucher.com) is a Partner at the Sydney, Australia office of Simon-Kucher …Read More