Author: Pete Morelli

Every commercial leader understands the effort that goes into setting the right price, so it’s important not to overlook some basic actions to mitigate the risk of falling short of your goals. In this article, the author outlines three critical steps for determining the effectiveness of your pricing initiatives. Pete is a Senior Director at Holden Advisors. He is a curious and pragmatic B2B commercial leader who partners with clients to identify and monetize high-impact top-line and EBITDA growth opportunities by leveraging pricing strategy/psychology, sales/negotiation best practices, and technology. He can be reached at pmorelli@holdenadvisors.com.

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