Author: Tim J. Smith, PhD

Pricing professionals are most often hired to accomplish a singular goal: improve profits. But how do measure the impact of pricing initiatives on profitability? In this article, the author provides an explanation of how a profit bridge with proper attribution can be used to both guide pricing efforts and measure pricing performance. Tim J. Smith, PhD (tsmith@wiglafpricing.com), is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for the CPP designation, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy …Read More