Author: Carlos Hugo Barbery Alpire

How can businesses offer discounts while maintaining margin control? The idea is to offer discounts to the public while effectively controlling those discounts based on margin calculations conducted by your team. In this article, the author presents a model for a tool to calculate the maximum sales discount feasible while still maintaining a minimum expected margin. Hugo Barbery, CPP, is the Manager of Planning and Pricing at ROHO Homecenter Retail Bolivia, a university pricing professor, and an advisor in promotions, economic regulation, pricing, and financial impact. He can be reached at hugo.barbery@gmail.com.

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