Author: Ed Heskins

Successfully navigating pricing challenges in a competitive environment requires a comprehensive understanding of your value proposition, segmented by customer type, and supported by price data and pre-approved responses. With these in place, your business will be in a strong position to rise above the competition, as the author explains. Ed Heskins is Head of Pricing, Europe, at Iris Pricing Solutions. He can be reached at eheskins@pricingsolutions.com.

The Pricing Advisor, November 2023

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To be in business is to be in competition. Few, if any, businesses operate in a vacuum, and even if your products and services …Read More

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