Authors: Patrick Witschi, Aparna Bharadwaj, Jean-Manuel Izaret, Lauren Taylor

In the B2B business space, bids are a way of life. Unfortunately, due to the growth of professional procurement, sales teams are spending less time on developing relationships and closing sales and more time cannibalizing price strategies by identifying minimum bid prices in order to win deals. In this article, the author gives pricers strategies for maintaining pricing integrity in the B2B bidding process. Avy Punwasee is a Principal at Revenue Management Labs, where they help companies develop and execute practical solutions to maximize long-term revenue and profitability. Connect …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources