Author: Michael Hurwich

Cognos, a market leader for business intelligence software, found itself in an increasingly difficult competitive position. Its closes rival, Business Objects, was threatening the status quo with a new market approach and new list prices that were 50% lower – a level guaranteed to induce sticker shock to even the most loyal of Cognos’ customers. Author Michael N. Hurwich, SPMG Global President, has consulted to major Fortune 500 and mid-sized firms for the past 15 years. He is globally recognized for his hands-on pragmatic approach integrating Value Based Pricing practices within an organization to Strategy …Read More

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