Authors: Sudipto Banerjee Steven Greene,
This paper discusses the five steps B2B suppliers should implement to optimize their cost-to-serve. Sudipto Banerjee is a Principal in the Munich office of The Boston Consulting Group. He is a core member of BCG’s Marketing, Sales, and Pricing Practice and one of the founding leaders of the Pricing Enablement Center (PEC) initiated in Atlanta. He is currently helping launch the PEC in Europe. He can be reached at Banerjee.sudipto@bcg.com. Steven Greene is a Project Leader in the BCG Chicago office. He has done extensive work with BCG’s Pricing Enablement Center (PEC), is …Read More



