Author: Mark Schwans

World-class price optimization solutions need a sophisticated rules engine. They provide a path for retailers to enhance their pricing maturity, regardless of their current maturity. In this article, the author explores the importance of a sophisticated rules engine and outlines capabilities that any such engine must have. Mark Schwans is the Vice President of Marketing at Clear Demand, bringing a wealth of experience in marketing, product marketing, product strategy, R&D, and consulting. His 20+ years of retail technology experience includes leadership roles at tech giants, growth companies and startups such as Oracle, Revionics, Accenture, antuit.ai, …Read More

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