Author: Brian Doyle

The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain. If you can become a reliable supplier, it’s time to price for that ability. Once your customer internalizes your value, the conversation about your prices has completely changed. The conversation is no longer about you discounting to close the deal, but instead, about your value as a reliable supplier, as the author explains. Brian Doyle is President at Holden Advisors. He can be reached at boyle@holdenadvisors.com.

The Pricing Advisor, December 2021

The COVID-19 pandemic has taught …Read More

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