Authors: Sudipto Banerjee, James Sharp, Lukas Langermann

While measures to stabilize businesses are surely top-of-mind, now is also the time to think both strategically and tactically about sales and pricing capabilities. Successful companies understand what drives sales wins and focus resources accordingly. In this article, the authors focus on tactics to use right now to protect the existing business and improve win rates, despite the market environment. Sudipto Banerjee (sudiptobanerjee@kpmg.com) is a Principal and leads the Commercial Excellence and Pricing practice, James Sharp (jbsharp@kpmg.com) is a Manager, Strategy, and Lukas Langermann (llangermann@kpmg.com) is a Senior Associate, Strategy at …Read More