Authors: Daniel Feldkamp and Josh Keller

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. This edition delves into the different ways the pandemic is affecting consumption habits and what this means for companies trying to keep up. Although not pricing specific, this article presents key insights for pricers working to develop effective post-COVID pricing strategies. The full analysis is available for download here. For more information, contact Daniel Feldkamp (Feldkamp.Daniel@BCG.com), Managing Director & Partner, Munich, or Josh Kellar (Kellar.Josh@BCG.com), Managing Director & Partner, Chicago.

The Pricing Advisor, November …Read More

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