Author: Greg Thomas

The COVID-19 pandemic is causing global economic uncertainty and pricing challenges that are changing daily. One of these challenges is the need to continue to engage with customers to answer near and long-term pricing strategy questions. But will customer research be reliable during this time? The answer is yes, according to the author, who believes that customer research during the COVID-19 crisis can still produce reliable results when carefully implemented. Greg Thomas is Vice President of Pricing Research at Pricing Solutions. He can be reached at gthomas@pricingsolutions.com.

The Pricing Advisor, May 2020

Given the current situation with …Read More

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