Authors: Amadeus Petzke, Joël Hazan, Matt Beckett, John Pineda

While the main emphasis on COVID-19 is and should be on containing and mitigating the disease itself, we observe many companies struggling to get their pricing right and adapt to the rapidly evolving situation. We believe there is significant opportunity to emerge even stronger from the crisis and to strengthen your business by taking the medium-term perspective as economies will begin to recover. Amadeus Petzke is Leader of the BCG Pricing Enablement Center in Europe. Joël Hazan is Managing Director and Partner at BCG. Matt Beckett is Partner and …Read More

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