Author: Carlos Hugo Barbery Alpire

If your competitors continue to outperform your market offerings in terms of sales volume, despite the fact that you offer both higher quality and lower prices, there are four critical elements you need to analyze in order to identify the cause, as the author explains. Carlos Hugo Barbery Alpire is an Economist DAEN, an expert and instructor in price management and business management, and a Certified Pricing Professional (CPP). He can be reached at hugo.barbery@gmail.com.

The Pricing Advisor, April 2020

If I have lower prices and higher quality, why does my competition continue sell more …Read More

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