Author: Per Sjöfors

In this article, the author explores best practices for finding out how your customers really feel about your products and services, giving you better information on which to base pricing decisions. Per Sjöfors is the Founder and CEO of Atenga, a global pricing and customer intelligence consulting firm. Prior to Atenga, Per had more than 25 years of executive management experience, and has founded and built a number of successful, and very profitable, sales and marketing companies in Europe and in the US. Per also co-founded the industry association G-SAM, and has published a number …Read More

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