Author: Kyle T. Westra

Can you identify your best customers? It sounds like a simple question. You may think, “of course we know who our best customers are!” But what actually constitutes a good customer? Can you articulate it? The very customers who by one metric (returns) would appear to be the worst were actually the most profitable. Conversely, customers that may appear to be your best may actually be hurting your company. How can we tease this out? Author Kyle T. Westra is a Manager at Wiglaf Pricing. His areas of focus include pricing transformations, new product …Read More

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