Author: Robert Ribciuc

Understanding Costco’s messaging code embedded in its price point endings can be dramatically useful for consumers looking for bargains and further inflation-fighting opportunities. For pricers and marketers, it invites admiration and respect for a brand that is immensely successful because it thinks the details through, as the author explains. Robert Ribciuc, Managing Partner at EBITDA Catalyst, is a pricing expert specializing in pricing for consumer and software brands. He can be reached at robert@ebitdacatalyst.com.

The Pricing Advisor, October 2022

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Costco Prices: Can Consumers Get Bargains Off of Bargains?

Most consumers don’t know that Costco uses a …Read More

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