Author: Jeff Robinson

This article describes lessons learned from a pricing professional’s several ride-alongs with sales reps in many industries. Although these trips were all unique in many ways, there were a few important commonalities that re-shaped the author’s thinking on the role pricing should play in a sales relationship, which he summarizes here. With 20+ years of pricing experience, author Jeff Robinson is leading Revolution Pricing, a new company focused on helping companies create and select appropriate pricing strategies for maximizing the value of their own companies. He has recently authored the book, “Price for Growth, A …Read More