Author: Benjamin Garden

In the rapidly evolving business landscape, effective price management is a critical factor in determining a company’s success. Effective price management is a continuous process that requires a nuanced understanding of market trends, customer expectations, and ethical pricing considerations. It’s about finding that sweet spot where profitability meets fairness, contributing to both immediate financial success and long-term brand loyalty, as the author explains. Benjamin Garden is Global Vice President, Pricing Analytics, at Iris Pricing Solutions. He can be reached at bgarden@pricingsolutions.com.

The Pricing Advisor, March 2024

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