Author: Peyton Marshall

The effective execution of well-designed, profitable segmentation is a primary goal for every pricer. Pricing and business leaders seeking to implement effective segmented pricing need to be able to determine if their segmentation strategies are well designed and being well executed. In this article, the author explores best practices for designing, developing and implementing profitable segmentation strategies. Peyton Marshall is the Chairman & CEO, LeveragePoint Innovations Inc. He can be reached via the https://leveragepoint.com.

The Pricing Advisor, December 2018

The effective execution of well-designed, profitable segmentation is the holy grail of pricing.  As consumers and as …Read More

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