Author: Paul Hunt

The transformative nature of IoT (Internet of Things) technology means that pricing your offering accurately is a complex challenge that can only be resolved with understanding customer’s value perception. Getting the price right can make a significant difference between a failed experiment in pushing new technology into an unreceptive market or a viable offering with high ROI and extended customer relationships, as this article explains. Author Paul Hunt is the Founder and Non-Executive President of Pricing Solutions and a frequent PPS presenter, instructor, and contributor. He can be reached at phunt@pricingsolutions.com.

The Pricing Advisor, May 2019

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