Author: Richard Harrington

Elasticity can be a powerful tool in the kit of a pricer, but used without critical thinking, it can be a very dangerous one, reinforcing bad behavior and even precipitating price wars. While elasticity is a very useful concept, it should be utilized with care for three reasons, as the author explains. Richard Harrington is a Pricing and Value Consultant at Holden Advisors. He can be reached at rharrington@holdenadvisors.com.

The Pricing Advisor, August 2018

When deciding on the price to charge in the market, many companies look to price elasticity— how the volume sold changes with the …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences from Professional Pricing Society
Pricing Conferences
Online Pricing Courses from Professional Pricing Society
Pricing Courses
CPP Certification
Pricing Resources from Professional Pricing Society
Pricing Resources