Author: Scott Green

Despite the wealth of evidence to prove how valuable price, margin, and revenue management are, businesses are still struggling with implementing successful programs and strategies. In this article, the author combines his nearly two decades of pricing experience to share a few thoughts as to why these programs fail and a few suggestions on how to successfully embed these programs into your business. Scott Green is the CEO of Profit Drivers. He can be reached at scott.green@profitdrivers.com.

The Pricing Advisor, June 2024

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Over a Zoom call, I was catching up with a former colleague and …Read More

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