Author: Tim Smith, PhD

What do executives get wrong about pricing?  They treat it as a noun not as a verb.  Treating price as a verb drives executives to define the culture, organizational structure, and process for making pricing decisions.  Leading firms do this.  Failing firms don’t, as the author explains. Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, adjunct professor at DePaul University, and Academic Advisor for the Certified Pricing Professional designation. His most recent book is Pricing Done Right:  The Pricing Framework Proven Successful by the World’s Most Profitable Companies (Bloomberg Financial, 2016). He can …Read More

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