Author: Per Sjöfors

In this article, the author explains the concept of price walls – psychological price points where small price changes generate significant changes in sales volume and revenue – and why they – as well as understanding what an actual demand curve looks like for a specific product or product, family, or service – are critical components for developing a successful pricing strategy. Per Sjöfors is the founder of Sjöfors & Partners, a pricing strategy consultant with more than 30 years of pricing experience, and a USA Today, Amazon, & Barnes and Noble best-selling author. He …Read More

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