Author: Mike Brenner

We are in unchartered waters of a global pandemic and macroeconomic uncertainty. In this environment, how should businesses adjust their strategies to best address the unpredictable market?  Are price cuts – or price increases – warranted to protect growth and margins? Author Mike Brenner is a Director at INSIGHT2PROFIT. He has more than 10 years of pricing experience in both industry and consulting services and is a veteran of 20+ profitability improvement initiatives. He can be reached via https://insight2profit.com/ or through the original article here.

The Pricing Advisor, October 2020

We are in unchartered waters of a …Read More

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