Authors: Walter Baker, Manish Chopra, Alexandra Nee, Shivanand Sinha

Few private equity (PE) firms systematically focus on pricing transformations, though such programs can create substantial value. In this article, the authors explain how pricing value can be captured at any stage in the deal cycle. Walter Baker (walter_baker@mckinsey.com) is a partner in McKinsey’s Atlanta office; Manish Chopra (manish_chopra@mckinsey.com) is a senior partner in the New York office, where Shivanand Sinha (shivanand_sinha@mckinsey.com) is an associate partner; and Alexandra Nee (alexandra_nee@mckinsey.com) is an associate partner in the Washington, DC, office. The authors wish to thank Todd Babbitz, Mason Chapple, Shivani …Read More