Authors: Alex Abdelnour, Todd Babbitz, Stephen Moss

Experience shows that some of the most thoughtful pricing leaders take advantage of slowdowns to invest in the future. Building new pricing discipline, flexibility, and capabilities now can create long-term competitive advantages. For pricing leaders, the three most important areas to focus on are: being creative in meeting customer needs while preserving value, driving strong pricing discipline, and investing boldly in capabilities for the future, as the authors explain. Alex Abdelnour is a partner in McKinsey’s Atlanta office; Todd Babbitz is a knowledge expert in the Chicago office; and Stephen Moss …Read More