Author: Tim J. Smith, PhD

Stated simply, pricing transformations improve profits and reduce price erosion by improving pricing accuracy and control over pricing negotiations. In practice, however, it isn’t so simple to implement an organization-wide pricing transformation, as the author explains. Tim J. Smith, PhD, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). At Wiglaf Pricing, Tim leads client engagements. Smith’s popular business book, Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most …Read More