Authors: Ruben de Lange and Joep van den Nieuwenhoff

It is time to shift from “growth at all cost” to “sustainable profitable growth,” or as we like to call it: “better growth.” To fight increasing sales cycles, lower win rates and decreasing NRR, packaging and pricing should be the first point on the agenda of your next board meeting, as the authors explain. Ruben de Lange (ruben.delange@simon-kucher.com) is a Partner and Joep van den Nieuwenhoff (joep.vandennieuwenhoff@simon-kucher.com) is a Director in the Amsterdam office of Simon-Kucher & Partners.

The Pricing Advisor, August 2023

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