Successful customer discounting in B2B: This is how it works

Authors: Antoine Weill and Patrick Valentin

In this article, the authors explore proven, successful strategies for discounting profitably in B2B industries. Antoine Weill is a Partner at Simon-Kucher & Partners. His primary focus is topline growth, revenue management programs as well as pricing strategies. He can be reached at antoine.weill@simon-kucher.com. Patrick Valentin is Senior Consultant at Simon-Kucher. He specializes in (international) B2B sales and pricing strategies, product portfolio design and price model development. He can be reached at patrick.valentin@simon-kucher.com.

The Pricing Advisor, June 2017

Successfully and systematically determining adequate price levels for individual customers is difficult. That’s why companies often …Read More

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Successful customer discounting in B2B: This is how it works

Authors: Antoine Weill and Patrick Valentin

The Professional Pricing Society is the leading worldwide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking while gaining actionable insights, new and refined skillsets, and earning pricing credentials.

Elevate your value by joining our global pricing membership and starting your pricing certification.

Pricing Conferences

Pricing Courses

CPP Certification

Pricing Resources

Quick Links

Subscribe to Our Mailing List

Get in Contact

This site provides access to archived articles from the Pricing Advisor newsletter, the Journal of Professional Pricing, our pricing blog, pricing research reports, and other resources for pricing professionals.