Author: Marcelo Krybus

Price reduction is a tool for companies to encourage the sale of their products. However, to generate greater effectiveness from promotional campaigns, there are several key questions that must be answered when designing and implementing promotional campaigns, as the author explains. Marcelo Krybus is a Certified Pricing Professional (CPP) and great pricing enthusiast. He currently works as Manager Partner at Quantiz Pricing Solutions, a pricing consulting firm in Brazil. With more than 10 years of experience in pricing, he has developed more than 40 projects in different sectors including agriculture, construction, education and pharmaceutical. Contact …Read More

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