Author: Ben Langleben

In this article, the author examines the pros and cons of discounting strategies and special pricing promotions, including offering insights and best practices for how frequently to use discounts and ways to design them profitably, using humorous parallels from the classic film Monty Python’s Life of Brian to drive home his points in a memorable way. Author Ben Langleben is VP Price and Portfolio Management at SKIM, a global market research and decision behavior analysis firm. He can be reached via https://skimgroup.com.

The Pricing Advisor, January 2018

Lessons on price promotions from Monty Python’s Life of Brian

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