Authors: David Fuller, Jen Henry, Katharine Mattox, Duncan Miller, and Ankit Sood

By mastering revenue growth management—ensuring that pricing, promotions, and menu offerings are all working together—US restaurants can serve up profitable growth, as the authors explain. David Fuller is an associate partner in McKinsey’s Chicago office; Jen Henry is a partner in the Charlotte office; Katharine Mattox is a partner in the Atlanta office, where Duncan Miller is a senior partner; and Ankit Sood is an associate partner in the Stamford, Connecticut, office. The authors wish to thank Will Almquist, Zeit Cai, John Moran, Shruti Shukla, and …Read More