Author: Nathan L. Phipps

Pricing professionals have many tools in their toolboxes, but in this article, the author reminds pricers to not underestimate the power of storytelling in pricing projects. Shepherding a management decision can be difficult. Without a story that goes beyond presenting pricing analysis and clearly communicates the results of the analysis, it is nearly impossible. Author Nathan L. Phipps is a Consultant at Wiglaf Pricing. He can be reached at nphipps@wiglafpricing.com. Nathan will be presenting at the PPS European Virtual Conference in December.

The Pricing Advisor, October 2021

When I first started my career as a pricing …Read More

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