Author: Nathan L. Phipps
Pricing professionals have many tools in their toolboxes, but in this article, the author reminds pricers to not underestimate the power of storytelling in pricing projects. Shepherding a management decision can be difficult. Without a story that goes beyond presenting pricing analysis and clearly communicates the results of the analysis, it is nearly impossible. Author Nathan L. Phipps is a Consultant at Wiglaf Pricing. He can be reached at nphipps@wiglafpricing.com. Nathan will be presenting at the PPS European Virtual Conference in December.
The Pricing Advisor, October 2021
When I first started my career as a pricing …Read More



