Author: Roberto Rivera

: In this article, the author explains the critical role that pricing professionals play in the Industrial IoT (Internet of Things) space. In the world of IoT, the pricing nerd is not simply the person who slaps a price tag to cover costs, he explains, but is the choreographer of value. This industry specific example provides insight into how pricing practices can influence profits in multiple business models. Author Roberto Rivera is the Regional Director at SPMG USA and has more than 16 years of pricing experience. He can be reached at rrivera@spmgglobal.com.

The Pricing Advisor, March 2017

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