Author: Richard Harrington
All companies need to utilize value when developing and executing their go-to-market pricing strategies. However, if you are an Innovative company and “…live or die on your ability to get price,” this process can become all the more complex. In this article, the author recommends three strategies to help innovation companies improve their commercial strategy. Author Richard Harrington is a Pricing and Value Consultant at Holden Advisors. He can be reached at rharrington@holdenadvisors.com.
The Pricing Advisor, November 2018
At a recent networking event, I was chatting with a pricing manager from a major company famed for their …Read More



