Author: Saad Shahzad

Despite the proven positive impact that pricing has repeatedly demonstrated to have on profits and revenues, many companies are still hesitant to employ pricing strategies and improvement for fear of customer loss. In this article, the author presents three things pricers should focus on in order to build the confidence needed to minimize the risk of customer loss while improving pricing strategy and profitability. Saad Shahzad is a Business Consulting Manager at Holden Advisors. He can be reached at sshahzad@holdenadvisors.com.

The Pricing Advisor, December 2017

As a pricing professional, I always love to quote the study that …Read More

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