Author: Philip W. Daus

Digitalization is changing the marketplace and new factors are influencing pricing success. Drawing on the results of Simon-Kucher’s Global Pricing Study, this article shares five ways companies can escape growing pressures on pricing and sales by turning digitalization into an opportunity. Author Philip W. Daus is a Partner with Simon-Kucher & Partners in the Houston, Texas office. He can be reached at philip.daus@simon-kucher.com.

The Pricing Advisor, February 2020

The last decade has seen lots of changes in pricing. Companies are investing in new software to make decisions and are using tools that are custom-developed according to …Read More

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