Authors: Arjen Brasz and Nina Hoette

In this article, the authors outline 9 key success factors for implementing price strategy. Arjen Brasz (arjen.brasz@simon-kucher.com) is a Director at Simon-Kucher & Partners, The Netherlands. He specializes in top line growth and profit optimization for manufacturing and wholesale clients. Nina Hoette (nina.hoette@simon-kucher.com) is a Consultant at Simon-Kucher & Partners, The Netherlands. Nina Specializes in the optimization of pricing- and sales processes within the global manufacturing and wholesale industry.

The Pricing Advisor, April 2017

Successful Price Strategy Implementation in B2B

No other lever has more impact on profitability than pricing. We see that pricing is …Read More

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