Author: Arjen Bransz

Pricing: no other lever has more impact on profitability. Once you have developed the perfect pricing strategy, you also have to develop an effective implementation strategy designed to drive the success of your pricing approach. Most of the time, strategy development is clean, but implementation is dirty and often fails to meet its full potential since crucial ingredients for success are lacking. In this article, the author presents nine key success factors for achieving the goal of a successful pricing strategy implementation. Arjen Brasz (arjen.brasz@simon-kucher.com) is a Senior Director at Simon-Kucher & Partners in Amsterdam.

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