Authors: Madhavan Ramanujam and Sara Yamase

Nothing ventured, nothing gained: Companies need to innovate not just to stay ahead, but to even survive competition. Despite this however, the failure rate for innovations is shockingly high: Nearly three out of four new products or services miss their revenue and profit goals. How can you make sure your innovations succeed? Madhavan Ramanujam is a Partner and Board Member and Sara Yamase is a Director at Simon-Kucher & Partners in Mountain View, California. They can both be reached via www.simon-kucher.com.

The Pricing Advisor, September 2019

As pricers, monetizing innovation is one of the main …Read More

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