Author: Tim Smith, PhD

In today’s post-pandemic, rising inflation economy, most companies realize a need for a price change. If you are considering a price increase today, which you likely are, here are the seven key factors for enabling a price increase to succeed. Tim J. Smith, PhD is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for the CPP designation, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). He can be reached at tsmith@wiglafpricing.com.

The Pricing Advisor, August 2021

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