Author: Kalle Aerikkala
Despite the increasing industry-wide move towards and focus on value-based pricing, it is still clear that cost plus has its role as a pricing strategy in a number of instances. But even when a cost-plus pricing strategy is used, be careful about what the real advantages are, and what alternative strategies exist. Kalle Aerikkala, Business Consultant at Vendavo, has worked within the pricing and product management profession for the last 10 years, starting with Finnish technology companies supporting service and spare part pricing globally.
The Pricing Advisor, August 2019
In his article “When Cost-Plus Pricing is a …Read More