Author: Kirk Jackisch

This case study outlines a pricing transformation project that provided $3 million in short-term pricing opportunities and $10 million in long-term margin improvement opportunities. The project realized these outcomes by harnessing consumer pricing research to determine if different customer segments shopped using specific retail channels, and if so, which products should be offered through each retail channel, and at what price. Though retail specific, this case study provides methodologies that can be applied in multiple industries. Kirk Jackisch is the Global President of Iris Pricing Solutions. He can be reached at kjackisch@pricingsolutions.com.

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