Author: Tim J. Smith, Ph.D.
Delivering excellence in product, placement, and promotion must be connected to excellence in the realpolitik of business in capturing pricing from real customers, as the author explains. Tim J. Smith, Ph.D., is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, Academic Advisor for the Certified Pricing Professional (CPP) designation, and the author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). He can be reached at tsmith@wiglafpricing.com. Smith will also lead a workshop on “Pricing in Economic Shocks” at the PPS Spring …Read More



